The city of Rancho Cordova, here in Sacto county, got a new brand and a new logo this month. I mention this because a few special people I know will get a smile.
The city's new catch phrase is "City Life. Reinvented." The Grapevine reports that the phrase was picked by Ted Gaebler, the city manager. Putting aside the contestable use of punctuation, where have we heard the word 'reinvented' before?
In the book that's quite literally "The Book" on alternatives to big bureaucracy, and that Ted Gaebler happens to have co-written.
It's a shame the Grapevine was not clued in on what's obviously a clever inside reference.
I used to LOVE my city's logo: Hercules, We're A Blast!! (we are afterall a former explosives plant town).
But they decided to make it more "legit".. Hercules, the Dynamic Town. Which just barely refers to our explosive past. Bah! Mundane.
Posted by: Debra Roby | February 26, 2007 at 05:48 PM
When I saw this new slogan, I almost fell down laughing. There is a missing part to this "Municipal Stanza".
City Life. Reinvented. In a Charette.
Posted by: scupper.dynamically.heaving | February 26, 2007 at 07:33 PM